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Ada Lindqvist
Product designer writing about calm software
Stockholm, Sweden
About me
I design tools that stay out of the way. Ten years in product design, the last four at a small studio that makes software for libraries and archives. I write a monthly letter about quiet interfaces.
Currently working on
Updated
- Active A field guide to slow onboarding
- Active Redesigning a museum catalogue
- Paused Typography course for developers
How I work
Research first
Two weeks with the people who will use the thing, before any pixels.
Small releases
Ship something useful every Friday, then listen.
Write it, don’t fill in a form
Headings, lists, quotes and two-column sections, plus blocks for links, projects, a card, an embed and what you’re working on now. Drag blocks around, or move them with the keyboard.
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Five looks, your own accent colour, six fonts, light or dark. Colours are checked for contrast, so your page stays easy to read.
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The same page, five looks
Ada Lindqvist
Product designer writing about calm software
Stockholm, Sweden
About me
I design tools that stay out of the way. Ten years in product design, the last four at a small studio that makes software for libraries and archives. I write a monthly letter about quiet interfaces.
Paper
Warm off-white, soft borders, bookish.
Ada Lindqvist
Product designer writing about calm software
Stockholm, Sweden
About me
I design tools that stay out of the way. Ten years in product design, the last four at a small studio that makes software for libraries and archives. I write a monthly letter about quiet interfaces.
Ink
Crisp black on white, big type, no boxes.
Ada Lindqvist
Product designer writing about calm software
Stockholm, Sweden
About me
I design tools that stay out of the way. Ten years in product design, the last four at a small studio that makes software for libraries and archives. I write a monthly letter about quiet interfaces.
Mono
Neutral greys, square corners, technical.
Ada Lindqvist
Product designer writing about calm software
Stockholm, Sweden
About me
I design tools that stay out of the way. Ten years in product design, the last four at a small studio that makes software for libraries and archives. I write a monthly letter about quiet interfaces.
Soft
Pastel surfaces, round corners, filled blocks.
Ada Lindqvist
Product designer writing about calm software
Stockholm, Sweden
About me
I design tools that stay out of the way. Ten years in product design, the last four at a small studio that makes software for libraries and archives. I write a monthly letter about quiet interfaces.
Midnight
Deep navy at night, cool greys by day.